I get campaigns, but I never get accepted; what gives?

Content is Queen

The three things Heartbeat looks for when selecting for campaigns:

  • Content quality
  • Brand fit
  • Responsibility 

The first, and most important, aspect we look at when selecting for campaigns is content. You don’t need to have fancy clothes and ring lights, but our brand partners want you to have:

  • Well lit photos
  • A variety of subjects (not just selfies!)
  • No snapchat filters

When you do a Heartbeat campaign, you represent both Heartbeat and our brand partners, so make sure your feed is a good representation of a company by keeping it free of excessive drug, alcohol, or sexual content. 

Fitting in with the brand

As much as we are trying to find the perfect campaign for you, our brands also want to find the perfect ambassadors for each campaign. You may love a fitness campaign, but if your feed is 100% beauty you may not be the right fit for this campaign. 

The good news is we work with so many different brands, you are bound to get a campaign that fits your niche. 


Finally, when we send you a campaign, we trust that you are going to complete your post on time, and as instructed. So if we see that you’ve ghosted on a previous campaign (aka received product and didn’t make a post) you will be much less likely to get another one.