Your aesthetic versus your theme
- In the social media universe, an Instagram aesthetic is defined by the color scheme and “mood” of your photos (i.e. minimalistic and desaturated, bright and bold, dark and moody) while a theme is defined as a dedicated activity (i.e. foodies, MUA’s, travel bloggers). You don’t have to necessarily stick to one theme to have a successful instagram feed, remember you’re a person and your followers want to get to know YOU.
Using similar filters
- Apps like VSCOcam, Afterlight, and A Color Story are all great ways to find and create filters that will make your photos look amazing. You don’t have to use the same one filter for every photo, but the colors should be similar. It will help your feed flow and be more cohesive. Pinterest is also a great way to look for different editing “recipes” for your photos - whether you want to your feed to look bright, earthy, moody, or colorful!
Breaking up the kind of content you’re posting
- This means not posting two selfies, sponsored posts, or even photos of your cute dog (guilty) back to back. Many Instagram pros will plan out their content in advance to ensure they’re not posting too much of the same thing over and over again. It’s also a good idea to break up the similar content by one or three photos (not two) that way they don’t stack up in columns on your feed later.